Tag Archives: pathmaps

Prism’s New Analytics Lead to More Insights

We’re excited to announce a suite of new analytics to help retailers better understand how customers experience their stores. We’re offering new dashboards, reports, and visualizations to empower retailers and our partners with the insights they need to fully understand the customer journey, and optimize every store across their enterprise. Understanding the Customer Journey With […]

Feature Focus: Pathmaps

It’s one thing to know how many customers enter your store. It’s another to understand where they go. That’s where our Pathmaps can help. They’re visual summaries of how people move through your business. The concept of customer paths, or path to purchase, has been standard practice on websites for nearly a decade. It’s enabled […]