Tag Archives: heatmaps

Retail: This is How You Make the Apple Watch’s Launch Success Repeatable

“Apple supposedly assumes most customers have ‘already decided they want an Apple Watch’” – Lisa Eadicicco, Business Insider “Sorry, Cynics: Apple Watch Might Be Company’s Biggest Launch Ever” — Damon Beres, Huffington Post What’s the difference between the tones of those two headlines? About one month and one hell of a strategy. The Apple Watch […]

Prism’s New Analytics Lead to More Insights

We’re excited to announce a suite of new analytics to help retailers better understand how customers experience their stores. We’re offering new dashboards, reports, and visualizations to empower retailers and our partners with the insights they need to fully understand the customer journey, and optimize every store across their enterprise. Understanding the Customer Journey With […]

In the News: Heatmaps

Prism started the week off with a spot in the Wall Street Journal! Our customers Alex & Ani and Sunhee Moon shared how they’re using our app to make the most of the holiday season. See how they use our heatmaps and check out the full article here.

Feature Focus: Pathmaps

It’s one thing to know how many customers enter your store. It’s another to understand where they go. That’s where our Pathmaps can help. They’re visual summaries of how people move through your business. The concept of customer paths, or path to purchase, has been standard practice on websites for nearly a decade. It’s enabled […]