Category Archives: Industry

Smart Entry Kiosk

Ignite Prism is proud to introduce a smart entry kiosk that has been developed by our partner Ic-onic in the United Kingdom. The unit is designed to help manage the volume of guest entries for retail stores based on occupancy count powered by Ignite Prism camera analytics. A simple plug-and-play solution for locations with the […]

Ignite Prism

Newly formed, San Diego based Ignite Prism, Inc. is pleased to announce the acquisition of the Intellectual Property and technology platform of San Francisco based Prism Skylabs. Prism’s unique camera agnostic Business Intelligence solution is the perfect complement for Igniteble’s (igniteble.com) existing geofence and BLE proximity customer engagement platform. The newly formed company will operate […]

High Tech vs. Right Tech

With much debate surrounding whether a Retail Apocalypse truly did occur in 2017 — or is still looming on the horizon in 2018 — it begs the question of how retailers can prepare, if at all. There’s no question that the retail landscape is constantly evolving, with customers demanding more while their shopping habits change […]

New Year, New Features, New Pricing

It’s a new year, and with that comes new innovations and trends for retail. In particular, Forbes is calling 2018 the “year of technology” with more integration of it into mainstream retail. If retailers want to continue bringing in new and repeat customers, they can’t keep doing what they’ve always done — they truly have […]

Prism’s 5th Anniversary Field Day

We recently celebrated our fifth anniversary, marking just one of many milestones since our founding in 2011. Earlier this month, we commemorated Prism’s growth and success with a company-wide field day in Golden Gate Park. In our matching team-Prism jerseys, everyone came together for games of Bubble Soccer, Spikeball, volleyball, and other fun outdoor activities, […]

Behind the Lens: Elizabeth Wu, Design Intern

Prism is always looking to attract and nurture top talent locally and globally! Summer is a great time to find the next generation of new, up-and-coming talent and boy did we score big! Elizabeth Wu joined Prism this summer as our Design Intern and hit the ground running. We caught up with Liz (by which […]

Baby Boomer vs. Millennial Shoppers: Why Retailers Must Appeal To Both

As the generation gap between shoppers widen, so do their shopping habits. It’s important for retailers to understand their preferences in order to create an all-in-one shopping experience that appeals to different age groups. Baby boomers and millennials comprise the largest shopping demographics and remain the focus for most retailers today. Gen X, (born between […]

How Retailers Can Use Technology to Keep From Falling Behind

In response to the ever-changing landscape of the retail industry, many large retailers are being forced to take drastic business measures. Companies like Macy’s, Walmart, Office Depot, Sears, and Barnes and Noble have already announced plans to greatly reduce their number of stores. Sports Authority, once the largest sporting goods retailer in the country, recently […]

Watch: Prism and Store of the Future Video Case Study

We’re proud to show off our latest video case study, which highlights our partnership with the Store of the Future, a retail innovation lab based in the Netherlands. The Store of the Future selected Prism as their sole analytics provider — out of 70+ technology companies that have come together to bring all of the […]

The Brick and Mortar Experience: What Shoppers Value Most

It’s no secret that online shopping has exploded in the past few years. Shoppers have almost everything in the world available for purchase right at their fingertips. While some retailers scramble to increase their online offerings, other large retail companies who once operated solely on the web are taking their products to the streets. Amazon […]