Retail Holiday Forecast with a side of “Frozen”

With Halloween finally over, we’re into the the full swing of the Thanksgiving season. Now that pumpkin spice lattes have returned, it’s apparent that winter is coming. As this year’s holiday shopping period rapidly unfolds, we have some predictions for the biggest season in retail:

Black-Friday-Crowds

Mobile is going to be even bigger.

Last year, retailers made a big push to build out their mobile platforms and mobile marketing strategies. The payout of these investments will come to light as 55.7% of smartphone owners plan to use their device to research and purchase this season, according to a survey by the National Retail Federation.

Frozen is smoking Hot.

Disney’s “Frozen” isn’t just the fifth-highest grossing film of all time. While the movie came out nearly a year ago, “Frozen”-themed merchandise continues to top the hot toy charts. Expect there to be plenty of Elsa-inspired inventory.

Doors open early.

Retailers are opening their doors earlier during Black Friday weekend. We’ve seen the trend of stores moving up opening times earlier each year. This year, JC Penney, Best Buy, and Toys “R” Us plan to open at 5 p.m. on Thanksgiving day.

Blurred Lines: Online and Offline.

The online and in-store shopping experience will be extremely important during this holiday shopping window. Deloitte forecasts that digital interactions (e.g. researching and comparing online) will influence 50% of retail sales, with the majority of transactions still happening in-store.

 

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